YouTube, Shorts, Reels and carousels

Content connected to the product

A video demonstrates a useful feature; a post answers a question. Its link takes people to a relevant website page or app where they can explore, search or enquire. We plan that journey before production.

Deliverables can include scripts, videos, Reels, carousels, copy, landing pages and links. For MIAN, I worked on the website, backend, apps, social channels and content. That experience helps me explain products through what they actually do.

Choose the message before the format

One product needs a short feature demonstration; another needs a detailed explanation or answers to common questions. We start with the audience, one central message and the action you want to suggest to viewers.

That determines the format: YouTube video, Shorts, Reels, carousel or individual post. We agree the number of pieces and release frequency before production begins.

What you can commission

YouTube channel setup and presentation, scripts, editing, narration, captions, short vertical videos, carousels and post materials. We can work with your footage or agree in advance which assets need creating.

The specification defines quantities, duration, formats, languages, source materials and the review process. Additional versions and editable project handover are discussed separately if required.

Questions for the first conversation

Send a product link and available assets so we can establish the scope.

• Who is the audience, and what should they understand?
• Where will the content appear, and in which language?
• Do you have footage, photos, screen recordings and brand materials?
• Who checks facts, confirms asset rights and approves the finished piece?

Examples and experience

For MIAN, I created the YouTube channel, videos, Reels and posts. This is content work for a real product that I also developed as a mobile service.

Video presentations of ORIAT DONO, Ekomaktab and MIAN explain the products through their interfaces, page structure and user journeys.

From individual pieces to a connected process

Improve what exists: refine materials and connect posts to relevant pages.

Connect systems: use shared data and APIs for content preparation. AI, scheduled cron tasks and publishing can be included where account capabilities, access and platform rules allow, with review steps agreed beforehand.

Build from scratch: develop content alongside your website or app, from the offer’s structure to finished formats and landing pages.

AI, publishing and working terms

AI tools can form part of the agreed production process. Fact-checking and approval are still needed before release. Scheduled posting and automation depend on access, account capabilities and platform rules; we check their suitability separately.

The first paid stage is a technical specification. We then agree scope, timing and price; production begins after prepayment. Support and recurring production are discussed separately. Views, platform recommendations and sales are not guaranteed outcomes of content production.